SHREDDED WHEAT POST CARDS
The cards listed below are all “foyer” cards, given out to visitors at “The Home of Shredded Wheat” [and thus produced by the company itself], and many used copies bear this out. Each Series number represents a different card design, although some variety exists within some designs. The first 5 ‘sets’ look very much alike except for changes in the “headline” (upper left) and “footline” (across the bottom), as well as a text change under the small factory view
UL=upper left; LL=lower left, UP=upper right, LR=lower right, Clc=Caps/lower case.
Bold italics indicates a change from the previous set or card. Dates in [ ..] from used copies.
PMC indicates a Private Mailing Card back, UB indicates an undivided back, DB indicates a divided back.
*Click here for some guidelines and help with sorting the first five sets of these very similar cards.
Set I “Greetings from the Home of Shredded Wheat” UL + “Mailed from…largest and finest” below; Natural Food Conservatory at right [1902]
A. As Series 22 but no series number [PMC]
Set II “Greetings from…” UL + “Mailed from…finest and most hygienic” below; Natural Food Conservatory at right [1905]
A. Series 22 [PMC]
B. Series 103 [PMC]
Set III “It’s All in the Shreds” (brown) UL + “Mailed from…finest and most hygienic” below; The Home of Shredded Wheat/Niagara Falls, N.Y. at right [1906]
A. Series 22 [PMC]
B. Series 103 [PMC]
Set IV “It’s All In the Shreds” (brown) UL + “SHREDDED WHEAT -The cleanest and purest…made in the cleanest, most hygienic…” below, at right remains the same [1907]
A. Series 22 [UB]
B. Series 103 [UB]
Bv. 103v Error:“The cleanest and purest” on top of red “The Natural Food Conservatory”
Set V “It’s All In the Shreds” (red) UL + “SHREDDED WHEAT BISCUIT AND TRISCUIT – /The cleanest and purest …made in the cleanest and finest···”, at right remains the same
B. Series 103, types A, B, C differences are in typeface in bottom line:
B1 = Clc w/script “a” [1908] [UB]
B2 = all caps, no serifs [1910] [UB]
B3 = Clc w/gothic “a”, and “Copyright 1911 by the Shredded Wheat Co.” added [1911] [UB]
Set VI & VII Recipe cards – No picture of falls or “Home of Shredded Wheat’ (no Series number, Series 147, 177, & 193)
VI Shredded Wheat with Strawberries
A = No series #, The Natural Food Co. in bottom text. [1907] [UB]
B = Series 147; no company name [1908] [UB] [Same view at Blotter Series 148]
VII Larger size card (6¼x3½” instead of 5½ x3½”)
A = Series 177 Time for Shredded Wheat with Strawberries and Cream, [1909] [UB] [Same view at Blotter Series 178]
B = Series 193 When you Think of Strawberries, think of Shredded Wheat Biscuit, [1910] [UB] [Same view at Blotter Series 194]
Set VIII & IX “Views In and about ‘The Home of Shredded Wheat”
A = Series 260 [1912] [DB]
B = Series 276 [1913] [DB]
Set X General view of factory (Series 290) [1915]
Series 290 [DB – with “I have just visited…” message]
Set XI “The Food Value of Shredded Wheat” (Series 330) [1920]
Series 330 [DB – with The Home of Shredded Wheat pictured top back]
Set XII American and Canadian Falls
A = Series 335 (American) [1920] [DB – with The Home of Shredded Wheat pictured top back]
B =Series 336 (Canadian) [1920] [DB – with The Home of Shredded Wheat pictured top back]
Set XIII Framed factory & falls
Series 412, types A, B, & C
A = bowl Of Shredded Wheat lower right, text reads “the cleanest food factory” [1924] [DB]
B = no bowl lower right, text as above [1927] [DB]
C = no bowl lower right, text reads “one of the cleanest food factories” [1930] [DB]
Set XIV Vertical view with signature line at bottom; at top: “The Home of Shredded Wheat/in Niagara Falls, NY [1934]
Vertical view, “I have just gone through…,” signature line at bottom [DB]
Set XV Vertical card, Circular view of falls over rectangular view of factory (first mention of National Biscuit Co. In text on back) [1936]
Vertical card, with circular view of falls over rectangular view of factory [DB – with ”I have just taken…” message”]
Set XVI & XVII Vertical linen double views: rectangular falls view over rectangular factory view
Set XVI The Home of Shredded Wheat at Niagara Falls, N.Y.; 8A-613 in lower right margin of view side
A = text on back: “the famous Shredded Wheat Bakeries of National Biscuit Company…” [1939] [DB – with message”]
B = text on back: “the famous Bakeries of National Biscuit Shredded Wheat” [1940] [DB – with message”]
Set XVII The Home of National Biscuit Shredded Wheat at Niagara Falls, N.Y. 69875 in lower right margin of view side, open box of Shredded Wheat LR corner
Vertical card with falls view over factory view, open box, 69875 LR front [1941] [DB]
Set XVIII Vertical linen double views: The Home of Nabisco Shredded Wheat at Niagara Falls, N.Y.; closed box of Shredded Wheat lower right corner.
A = closed box w/blue bottom panel, 77706 lower left back [1948]
B = closed box without blue panel, 77706 lower left back [1951]
C = closed box without blue panel, 77706 in stamp box [1952]
Set XIX Vertical linen double views: The Home of Shredded Wheat at Niagara Falls, Canada, 86164 lower right front & in stamp box. (View of Canadian plant) [1951?]
Vertical card with falls view over view of Canadian factory, closed box, 86164 LR front & in stamp box [DB]