Blotters

SHREDDED WHEAT BLOTTERS

[If you are trying to identify a card that looks something like a blotter, printed on either light tan or gray cardboard, check under BOX INSERTS.  These were cards used in cereal boxes to separate the layers of Shredded Wheat, and are also very collectible.  But Shredded Wheat blotters were, for the most part, done in a much higher quality, more colorful printing, and all had the typical blotter backs.]

The Shredded Wheat Company began very early to use blotters as a promotional tool. Some of the earliest were fairly large (9¼x4″) and printed in black & white, or in two colors, but even before 1910, 4 color printing was used. The same fine lithography that was used for pamphlets and post cards was used to prepare some lovely blotters, advertising the various uses of Shredded Wheat.

It should be noted that many blotters have a very similar appearance – with slight differences in text or headlines. Do not presume at first glance that you have a particular blotter because it looks familiar. There are a number with the heading “In the Cold Days…,” for example, but with other differences which distinguish them one from the other.

Many of these blotters I do not have in my possession, and hence the descriptions are in some cases very sketchy. I have included blotters I have seen, even if all that is known about them is the Series number. As with other promotional materials for the company, these often (but not always) carried a Series number printed in the lower right or lower left corner which helps identify it as a separate item.  Series C- blotters are Canadian, and those with numbers of 500+ are for Triscuits instead of Shredded Wheat.  Eventually I hope to have full descriptions on all of these, and any help where information is lacking is appreciated.  Please email me at jwalton971@aol.com.

demonstration BLOTTER

Niagara Falls, NY

large size (9¼ x 4″) blotter, with 2 different texts, Man reading menu

 

demonstration BLOTTER

Niagara Falls, NY

large size (9¼ x 4″)

4 views in color around Shredded Wheat emblem

large size BLOTTER

Niagara Falls, NY

9¼ x 4″, black & white

Restaurant with white waiter at table [the one shown does not appear to be “aged” so likely one exists on white rather than tan]

large size BLOTTER

Niagara Falls, NY

9¼x 4″ black & white

Restaurant, with black waiter at table (2 types)

BLOTTER Series B-1

Niagara Falls, NY

Shredded Wheat Bake girl at left – 6¼x3¼”, all printing in black

“For Breakfast…, For Daily Diet… , An Important Truth…”

 

 
Yellow BLOTTER No Series Number

Niagara Falls, NY

Shredded Wheat Bake girl at left – Triscuit girl at right 6¼x3¼”, all printing in black

“Before Serving, Heat SW Biscuit & Triscuit”

 

 
BLOTTER No Series Number

The Natural Food Co.

Omaha, Nebraska

Shredded Wheat Bake girl at left – Triscuit girl at right 6¼x3¼”, all printing in black

“You Are Cordially Invited To See The Shredding”

 

 
1906 French BLOTTER

Niagara Falls, NY

cold weather message “Au Temps Froid”

 

1906 2 color BLOTTER

The Natural Food Co Niagara Falls, NY

in red & blue, no number, no picture

Printer: Baker-Jones & Co.

 

 
2 color BLOTTER

No company name, in red and black with steaming bowl of Shredded Wheat

 
4 view BLOTTER Series 98

Niagara Falls, NY

“Shredded Whole Wheat Biscuit – Heat before Eating

[Th. Beyer/K.C. at LR]; no series number on blotter shown]

 
1906 4 color BLOTTER Series 121

Niagara Falls, NY

4-color serving ideas

“It’s All in the Shreds”

 

1906 BLOTTER Series 128

Niagara Falls, NY

picture of biscuit

“In Cold Weather…”

 

BLOTTER Series 148

Niagara Falls, NY

same design as Series 147 post card

“Shredded Wheat with Strawberries”

 

BLOTTER Series 162

Niagara Falls, NY

6¼x3¼”

“A Hot Dish for a cold day – Start the Day Right by Eating SW Biscuit” – cream background, red & black print

 

BLOTTER Series 164

Niagara Falls, NY

6¼x3¼”

“For Health and Strength”-  color blotter on white stock

 

BLOTTER Series 178

Niagara Falls, NY

as Series 177 post card

“Time for Shredded Wheat with Strawberries and Cream”

 

1909 full color BLOTTER Series 185

Niagara Falls, NY

6¼x3¼”, full color

“In Cold Weather Eat SW with Hot Milk – A hot Dish for a cold Day” green background, red, black & yellow l& green letters

 

1912 BLOTTER Series 194

Shredded Wheat Co. Niagara Falls, NY

same design as Series 193 post card, 6¼x3¼”, and similar to Series 188 trolley card

Printer: Niagara Litho

“When you think of Strawberries, think of SW Biscuit” green background, yellow, black, red & green letters

1910 Eng. BLOTTER Series 197

Shredded Wheat Co. Niagara Falls,NY

in English only /Cook Girl image

similar to B-1 above

1910 in Eng. & German BLOTTERSeries 197

Shredded Wheat Co. Niagara Falls, NY

in English & German (on one card, or 2 different?) /Cook Girl image

 

1910 BLOTTER Series 219

The Shredded Wheat Co., Niagara Falls, NY

6¼x3¼”, copyright 1910

“For Warmth and Strength, in cold weather eat SW” cream background, red letters

 

1912 BLOTTER Series 249

The Shredded Wheat Co., Niagara Falls, NY

9¼x4″, copyright 1912

“A Warm Nourishing Meal, Shredded Wheat, Contains all the muscle-making…,” cream background, red & black letters, pitcher of milk and bowl

 

1912 BLOTTER Series 250

The Shredded Wheat Co., Niagara Falls, NY

6¼x3¼”, copyright 1912

“A Warm Nourishing Breakfast, Shredded Wheat..served with hot milk,” cream background, red & black letters, pitcher of milk and bowl

 

1913 BLOTTER Series 263

The Shredded Wheat Co., Niagara Falls, NY

6¼x3¼”, copyright 1913

“A Warm Breakfast, full of nourishment, easily digested, SW with hot milk,” cream background, red letters, pitcher pouring milk over bowl

 

BLOTTER Series 275

Don’t Forget Your “Summer Treat” blotter

 

BLOTTER Series 278

Blotter – “In cold weather…” [Same picture as 263, 279 & 295]

large size BLOTTER Series 279

large size blotter – “In Cold weather” – Hot Milk and Biscuit

 

1915 BLOTTER Series 295

The Shredded Wheat Co., Niagara Falls, NY

6¼x3¼”, copyright 1915

“”A Hot Meal for a cold day, SW with hot milk,” cream background, red letters, pitcher pouring milk over bowl [same picture as 263 & 278]

 

 
1915 BLOTTER Series 306

The Shredded Wheat Co. Niagara Falls, NY

blue green blotter, 6¼x3¼”, copyright 1915.

“For Work or for Play…Shredded Wheat with Hot Milk” picture of boy with hot cereal…”

 

 
Liberty loaf BLOTTER Series 319

Victory loaf blotter

“Food will win the War”

6×3½”, white card with blue print, brown picture

 
WWI BLOTTER Series 324

“Stand Behing the Flag”

 

 
WWI BLOTTER Pacific Coast SW Co.

“Food will win the war.”

Allied Printing Trade Council,Oakland, Ca.

 
BLOTTER Series 329

The Shredded Wheat Co., Niagara Falls, NY

5¾x3¼”, white card, green band, Series number lower left on white background [this is NOT a cut down version of the card listed below

“For the Summer Days SW Biscuit,” two bowls of SW

 

 
BLOTTER Series 329

The Shredded Wheat Co., Niagara Falls, NY

6¼x3¼”, white card, green border & band, Series number on green background Niagara Litho Co., Buffalo 9801 – lower right

“For the Summer Days SW Biscuit,” two bowls of SW

 

 
BLOTTER Series 331

“The Food that Satisfies”

 

 
BLOTTER Series 372

Shredded Wheat Co. Niagara Falls, NY

6¼x3¼”, blue blotter with brown bowl in center

“Warmth & Strength for the Day, SW with hot milk,” blue lettering, brown bowl with steam

 

 
BLOTTER Series 372 lower left

Shredded Wheat Co. Niagara Falls, NY

6¼x3¼”, white blotter with brown bowl in center

“A Hot Dish for the Cold Days, SW for Breakfast or any Meal,” blue lettering, brown bowl – no steam

 

 
BLOTTER Series Ca2 lower right

Shredded Wheat Co. Niagara Falls, Ont.?

6¼x3¼”, white blotter with brown bowl in center

“A Hot Dish for the Cold Days, SW with Hot Milk – as a Porridge,” blue lettering, brown bowl with steam, Canadian

 

 
BLOTTER Series 426

Shredded Wheat Co. Niagara Falls, NY

5¾x3¼”, in brown and blue

“A warm nourishing meal for a Cold Day. SW with Hot Milk” pitcher pouring milk over bowl

 

 
BLOTTER Series 431

5¾x3¼”, pictures SW & bananas & SW & strawberries, very similar to Series 329 (“For the Summer Days”)

“For Your Health and Strength, cooling, nourishing, satisfying…,” white card, green band

 

 
brown & blue BLOTTER Series 435

The Shredded Wheat Co. Niagara Falls, NY

5¾x3¼”, in brown and blue

“For Warmth and Strength Eat/Shredded Wheat/With Hot Milk,” steaming bowl & pitcher

 

 
1926 BLOTTER Series 453

Shredded Wheat Co. Niagara Falls, NY

5¾x3¼”, in color

“For the cold days/Hot Shredded Wheat Porridge/Make it This Way/-“picture of small girl”

Bottom para “One SW…”

 
BLOTTER Series C.17

Shredded Wheat Co. Niagara Falls, Ont.?

5¾x3¼”, in color

“For the cold days/Hot Shredded Wheat Porridge/Make it This Way- ,” picture of small girl [Canadian]

Bottom para…”Two SW…”

 
1926 BLOTTER Series 454

Shredded Wheat Co. Niagara Falls, NY

5¾x3¼”, in color

“For the cold days, Hot Shredded Wheat Porridge, Make it this way…,” pitcher & bowl

 

 
BLOTTER Series 460

Shredded Wheat Co. Niagara Falls, NY

5¾x3¼”, in color, no picture

“For the cold days/Hot Shredded Wheat Porridge/Make it This Way- ,” no picture

 

 
BLOTTER Series 467

“The Home of Shredded Wheat” Niagara Falls, NY

5¾x3¼”, in color

“Eat it Hot for Breakfast” pictures bowl &open box

 

 
BLOTTER 1924 Contest
The Shredded Wheat Company

Pittsburg, PA

Short Story writing contest, ending Jan 31, 1924

 
BLOTTER Series 509

Niagara Falls, NY

features Triscuit – no addition information

 

 
Triscuit BLOTTER Series 524

Niagara Falls, NY

features Triscuit – no other information

 

 
Triscuit BLOTTER Series 526

Niagara Falls, NY

features Triscuit – Blue & red

“Triscuit is the Shredded Wheat Wafer…”

 

 
1912 full color BLOTTER Series 528?

Shredded Wheat Co. Niagara Falls, NY

6¼x3¼”, green background [come both pale and dark – pictured]

“The Crisp Tasty Toast…” pictures triscuits, tea,& butter

 

 
1912 full color BLOTTER Series 528?

Shredded Wheat Co. Niagara Falls, NY

6¼x3¼”, yellow background

“The Crisp Tasty Toast…” pictures triscuits, tea,& butter

 

 
1925 Canadian BLOTTER Series C-6

Niagara Falls

No other information

 

 
1925 Canadian BLOTTER Series C-7

Niagara Falls

No additional information

 

 
Nabisco & Great Western Food Stores BLOTTER

Nabisco Shredded Wheat

9¼ x 4″, printing in red on cream stock

Advertises several Nabisco products, including Shredded Wheat, sometime between 1941 & 1951

“America’s Overwhelming Favorites”

 

 
British blotter 1922 – The Shredded Wheat Co, Aldwych, W.C.2 (preceded plant at Welwyn GardenCity)

“Shredded Wheat 100% food/On cold mornings, serve with hot milk.”

Cash prizes offered

 
British Blotter – Welgar Shredded Wheat – SW & Shreddies

“The Wheat, the Whole Wheat, and Nothing but the Wheat”

 
British blotter – Welgar Shredded Wheat

Welgar boy – serve hot or cold yellow background

“Shredded Wheat means most for your money

 

 
 
British blotter – Welgar Shredded Wheat

Welgar boy – Shredded Wheat & Shreddies, blue background

“The Wheat, the Whole Wheat, and Nothing but the Wheat”

 
British blotter – the Home of Shredded Wheat, Welwyn

Garden City

“Shredded Wheat – from Field & Factory to you”

 
 
British blotter

Shredded Wheat factory – orange & blue background

“You get most Food Value in Shredded Wheat”

 

 
British blotter

Shredded Wheat factory – blue background surrounded by ships

“Shredded Wheat – British Made from Empire Wheat”

 

 

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