SHREDDED WHEAT BLOTTERS
[If you are trying to identify a card that looks something like a blotter, printed on either light tan or gray cardboard, check under BOX INSERTS. These were cards used in cereal boxes to separate the layers of Shredded Wheat, and are also very collectible. But Shredded Wheat blotters were, for the most part, done in a much higher quality, more colorful printing, and all had the typical blotter backs.]
The Shredded Wheat Company began very early to use blotters as a promotional tool. Some of the earliest were fairly large (9¼x4″) and printed in black & white, or in two colors, but even before 1910, 4 color printing was used. The same fine lithography that was used for pamphlets and post cards was used to prepare some lovely blotters, advertising the various uses of Shredded Wheat.
It should be noted that many blotters have a very similar appearance – with slight differences in text or headlines. Do not presume at first glance that you have a particular blotter because it looks familiar. There are a number with the heading “In the Cold Days…,” for example, but with other differences which distinguish them one from the other.
Many of these blotters I do not have in my possession, and hence the descriptions are in some cases very sketchy. I have included blotters I have seen, even if all that is known about them is the Series number. As with other promotional materials for the company, these often (but not always) carried a Series number printed in the lower right or lower left corner which helps identify it as a separate item. Series C- blotters are Canadian, and those with numbers of 500+ are for Triscuits instead of Shredded Wheat. Eventually I hope to have full descriptions on all of these, and any help where information is lacking is appreciated. Please email me at jwalton971@aol.com.
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demonstration BLOTTER Niagara Falls, NY large size (9¼ x 4″) blotter, with 2 different texts, Man reading menu
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demonstration BLOTTER Niagara Falls, NY large size (9¼ x 4″) 4 views in color around Shredded Wheat emblem |
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large size BLOTTER Niagara Falls, NY 9¼ x 4″, black & white Restaurant with white waiter at table [the one shown does not appear to be “aged” so likely one exists on white rather than tan] |
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large size BLOTTER Niagara Falls, NY 9¼x 4″ black & white Restaurant, with black waiter at table (2 types) |
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BLOTTER Series B-1 Niagara Falls, NY Shredded Wheat Bake girl at left – 6¼x3¼”, all printing in black “For Breakfast…, For Daily Diet… , An Important Truth…”
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Yellow BLOTTER No Series Number Niagara Falls, NY Shredded Wheat Bake girl at left – Triscuit girl at right 6¼x3¼”, all printing in black “Before Serving, Heat SW Biscuit & Triscuit”
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BLOTTER No Series Number The Natural Food Co. Omaha, Nebraska Shredded Wheat Bake girl at left – Triscuit girl at right 6¼x3¼”, all printing in black “You Are Cordially Invited To See The Shredding”
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1906 French BLOTTER Niagara Falls, NY cold weather message “Au Temps Froid”
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1906 2 color BLOTTER The Natural Food Co Niagara Falls, NY in red & blue, no number, no picture Printer: Baker-Jones & Co.
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2 color BLOTTER No company name, in red and black with steaming bowl of Shredded Wheat |
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4 view BLOTTER Series 98 Niagara Falls, NY “Shredded Whole Wheat Biscuit – Heat before Eating [Th. Beyer/K.C. at LR]; no series number on blotter shown] |
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1906 4 color BLOTTER Series 121 Niagara Falls, NY 4-color serving ideas “It’s All in the Shreds”
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1906 BLOTTER Series 128 Niagara Falls, NY picture of biscuit “In Cold Weather…”
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BLOTTER Series 148 Niagara Falls, NY same design as Series 147 post card “Shredded Wheat with Strawberries”
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BLOTTER Series 162 Niagara Falls, NY 6¼x3¼” “A Hot Dish for a cold day – Start the Day Right by Eating SW Biscuit” – cream background, red & black print
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BLOTTER Series 164 Niagara Falls, NY 6¼x3¼” “For Health and Strength”- color blotter on white stock
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BLOTTER Series 178 Niagara Falls, NY as Series 177 post card “Time for Shredded Wheat with Strawberries and Cream”
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1909 full color BLOTTER Series 185 Niagara Falls, NY 6¼x3¼”, full color “In Cold Weather Eat SW with Hot Milk – A hot Dish for a cold Day” green background, red, black & yellow l& green letters
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1912 BLOTTER Series 194 Shredded Wheat Co. Niagara Falls, NY same design as Series 193 post card, 6¼x3¼”, and similar to Series 188 trolley card Printer: Niagara Litho “When you think of Strawberries, think of SW Biscuit” green background, yellow, black, red & green letters |
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1910 Eng. BLOTTER Series 197 Shredded Wheat Co. Niagara Falls,NY in English only /Cook Girl image similar to B-1 above |
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1910 in Eng. & German BLOTTERSeries 197 Shredded Wheat Co. Niagara Falls, NY in English & German (on one card, or 2 different?) /Cook Girl image
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1910 BLOTTER Series 219 The Shredded Wheat Co., Niagara Falls, NY 6¼x3¼”, copyright 1910 “For Warmth and Strength, in cold weather eat SW” cream background, red letters
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1912 BLOTTER Series 249 The Shredded Wheat Co., Niagara Falls, NY 9¼x4″, copyright 1912 “A Warm Nourishing Meal, Shredded Wheat, Contains all the muscle-making…,” cream background, red & black letters, pitcher of milk and bowl
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1912 BLOTTER Series 250 The Shredded Wheat Co., Niagara Falls, NY 6¼x3¼”, copyright 1912 “A Warm Nourishing Breakfast, Shredded Wheat..served with hot milk,” cream background, red & black letters, pitcher of milk and bowl
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1913 BLOTTER Series 263 The Shredded Wheat Co., Niagara Falls, NY 6¼x3¼”, copyright 1913 “A Warm Breakfast, full of nourishment, easily digested, SW with hot milk,” cream background, red letters, pitcher pouring milk over bowl
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BLOTTER Series 275 Don’t Forget Your “Summer Treat” blotter
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BLOTTER Series 278 Blotter – “In cold weather…” [Same picture as 263, 279 & 295] |
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large size BLOTTER Series 279 large size blotter – “In Cold weather” – Hot Milk and Biscuit
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1915 BLOTTER Series 295 The Shredded Wheat Co., Niagara Falls, NY 6¼x3¼”, copyright 1915 “”A Hot Meal for a cold day, SW with hot milk,” cream background, red letters, pitcher pouring milk over bowl [same picture as 263 & 278]
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1915 BLOTTER Series 306 The Shredded Wheat Co. Niagara Falls, NY blue green blotter, 6¼x3¼”, copyright 1915. “For Work or for Play…Shredded Wheat with Hot Milk” picture of boy with hot cereal…”
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Liberty loaf BLOTTER Series 319 Victory loaf blotter “Food will win the War” 6×3½”, white card with blue print, brown picture |
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WWI BLOTTER Series 324 “Stand Behing the Flag”
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WWI BLOTTER Pacific Coast SW Co. “Food will win the war.” Allied Printing Trade Council,Oakland, Ca. |
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BLOTTER Series 329 The Shredded Wheat Co., Niagara Falls, NY 5¾x3¼”, white card, green band, Series number lower left on white background [this is NOT a cut down version of the card listed below “For the Summer Days SW Biscuit,” two bowls of SW
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BLOTTER Series 329 The Shredded Wheat Co., Niagara Falls, NY 6¼x3¼”, white card, green border & band, Series number on green background Niagara Litho Co., Buffalo 9801 – lower right “For the Summer Days SW Biscuit,” two bowls of SW
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BLOTTER Series 331 “The Food that Satisfies”
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BLOTTER Series 372 Shredded Wheat Co. Niagara Falls, NY 6¼x3¼”, blue blotter with brown bowl in center “Warmth & Strength for the Day, SW with hot milk,” blue lettering, brown bowl with steam
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BLOTTER Series 372 lower left Shredded Wheat Co. Niagara Falls, NY 6¼x3¼”, white blotter with brown bowl in center “A Hot Dish for the Cold Days, SW for Breakfast or any Meal,” blue lettering, brown bowl – no steam
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BLOTTER Series Ca2 lower right Shredded Wheat Co. Niagara Falls, Ont.? 6¼x3¼”, white blotter with brown bowl in center “A Hot Dish for the Cold Days, SW with Hot Milk – as a Porridge,” blue lettering, brown bowl with steam, Canadian
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BLOTTER Series 426 Shredded Wheat Co. Niagara Falls, NY 5¾x3¼”, in brown and blue “A warm nourishing meal for a Cold Day. SW with Hot Milk” pitcher pouring milk over bowl
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BLOTTER Series 431 5¾x3¼”, pictures SW & bananas & SW & strawberries, very similar to Series 329 (“For the Summer Days”) “For Your Health and Strength, cooling, nourishing, satisfying…,” white card, green band
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brown & blue BLOTTER Series 435 The Shredded Wheat Co. Niagara Falls, NY 5¾x3¼”, in brown and blue “For Warmth and Strength Eat/Shredded Wheat/With Hot Milk,” steaming bowl & pitcher
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1926 BLOTTER Series 453 Shredded Wheat Co. Niagara Falls, NY 5¾x3¼”, in color “For the cold days/Hot Shredded Wheat Porridge/Make it This Way/-“picture of small girl” Bottom para “One SW…” |
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BLOTTER Series C.17 Shredded Wheat Co. Niagara Falls, Ont.? 5¾x3¼”, in color “For the cold days/Hot Shredded Wheat Porridge/Make it This Way- ,” picture of small girl [Canadian] Bottom para…”Two SW…” |
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1926 BLOTTER Series 454 Shredded Wheat Co. Niagara Falls, NY 5¾x3¼”, in color “For the cold days, Hot Shredded Wheat Porridge, Make it this way…,” pitcher & bowl
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BLOTTER Series 460 Shredded Wheat Co. Niagara Falls, NY 5¾x3¼”, in color, no picture “For the cold days/Hot Shredded Wheat Porridge/Make it This Way- ,” no picture
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BLOTTER Series 467 “The Home of Shredded Wheat” Niagara Falls, NY 5¾x3¼”, in color “Eat it Hot for Breakfast” pictures bowl &open box
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| BLOTTER 1924 Contest | ||
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The Shredded Wheat Company Pittsburg, PA Short Story writing contest, ending Jan 31, 1924 |
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BLOTTER Series 509 Niagara Falls, NY features Triscuit – no addition information
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Triscuit BLOTTER Series 524 Niagara Falls, NY features Triscuit – no other information
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Triscuit BLOTTER Series 526 Niagara Falls, NY features Triscuit – Blue & red “Triscuit is the Shredded Wheat Wafer…”
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1912 full color BLOTTER Series 528? Shredded Wheat Co. Niagara Falls, NY 6¼x3¼”, green background [come both pale and dark – pictured] “The Crisp Tasty Toast…” pictures triscuits, tea,& butter
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1912 full color BLOTTER Series 528? Shredded Wheat Co. Niagara Falls, NY 6¼x3¼”, yellow background “The Crisp Tasty Toast…” pictures triscuits, tea,& butter
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1925 Canadian BLOTTER Series C-6 Niagara Falls No other information
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1925 Canadian BLOTTER Series C-7 Niagara Falls No additional information
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Nabisco & Great Western Food Stores BLOTTER Nabisco Shredded Wheat 9¼ x 4″, printing in red on cream stock Advertises several Nabisco products, including Shredded Wheat, sometime between 1941 & 1951 “America’s Overwhelming Favorites”
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British blotter 1922 – The Shredded Wheat Co, Aldwych, W.C.2 (preceded plant at Welwyn GardenCity) “Shredded Wheat 100% food/On cold mornings, serve with hot milk.” Cash prizes offered |
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British Blotter – Welgar Shredded Wheat – SW & Shreddies “The Wheat, the Whole Wheat, and Nothing but the Wheat” |
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British blotter – Welgar Shredded Wheat Welgar boy – serve hot or cold yellow background “Shredded Wheat means most for your money
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British blotter – Welgar Shredded Wheat Welgar boy – Shredded Wheat & Shreddies, blue background “The Wheat, the Whole Wheat, and Nothing but the Wheat” “ |
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British blotter – the Home of Shredded Wheat, Welwyn Garden City “Shredded Wheat – from Field & Factory to you” |
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British blotter Shredded Wheat factory – orange & blue background “You get most Food Value in Shredded Wheat”
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British blotter Shredded Wheat factory – blue background surrounded by ships “Shredded Wheat – British Made from Empire Wheat”
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