Non-Foyer Cards

NON-FOYER SHREDDED WHEAT ADVERTISING POSTCARDS

 

The cards below are Shredded Wheat cards, but have few illustration [except occasionally with B&W or single color pictures for advertising. They are not “foyer” cards, but served other purposes.

[These listings are largely from research; not all are in my collection I am still actively looking for many of these cards.  If you have any either unlisted or for sale, please contact me at jwalton971@aol.com.]

 

*Serial and Series numbers are designations used by The Shredded Wheat Company in Worcester, MA, then by the Natural Food Company and the Shredded Wheat Company in Niagara Falls, NY, and were used on many different company promotional materials. Cookbooks, blotters, advertising pamphlets, trolley ads – many had a designated Series number, as did many of the post cards listed here. These are indicated in the headings, and are useful for identifying items.

 

return card POST CARD  Series G.C.K.

Niagara Falls, NY

cookbook order form

 

1901 order form POST CARD     Series 21

Natural Food Co, Niagara Falls, NY

order form for The Vital Question, card addressed to the Natural Food Co.

 

1906? order form POST CARD   Series 66

Natural Food Co, Niagara Falls, NY

order form for The Vital Question

See other Series 66 PC items

 

? return POST CARD        Series 112

Natural Food Co, Niagara Falls, NY

kind of PC unknown

A Food to Grow on, to Work on, to Live on

 

? return POST CARD        Series 113

Natural Food Co.? Niagara Falls, NY

short questionnaire: “To those who have received our Vital Question Cook Book”

 

1905 PC order form for “Shreds of Life” Series 115

Natural Food Co, Niagara Falls, NY

 

1908 double PC POST CARD     Series 155

The Natural Food Co., Niagara Falls, NY

2 PCs attached together (return post card)

1/Watch for the Shredded Wheat Man;

2/Vital Question cook book order form

 

1908 order form POST CARD     Series 66

The Shredded Wheat Co., Niagara Falls, NY

order form for The Vital Question, with picture of cookbook

See other Series 66 PC items

 

1911 order form POST CARD     Series 66

Shredded Wheat Co, Niagara Falls, NY

order form for Shredded Wheat Dishes

see also Series 66, Natural Food Co.

I have this card in blue & in brown

[blue card says ©1911]

 

1914? acknowledgement POST CARD            Form Bk. 39

Shredded Wheat Co., Niagara Falls, NY

on US 1¢ McKinley postal card, addressed to wholesalers etc., acknowledges receipt of remittance

I have this card

 

1914 order form POST CARD     Series 66

Shredded Wheat Co, Niagara Falls, N.Y.

order form for The Wonders of Niagara, in blue

©1914, picture of cookbook

see also SWCo/Series 66 & Natural Food Co./Series 66

I have this card

 

auto mailing POST CARD            Series 283

picture of early truck

don’t know purpose

 

1915 return POST CARD  Series 292

The Shredded Wheat Co, Niagara Falls, NY

post card addressed to SWCo with short questionnaire about “Building Better Babies” booklet & use of SW for babies

 

1915-16 double-size PC POST CARD

Shredded Wheat Co.

pictures men & SW trucks in front of Arch – NY sales force, done by a local agency, large size

(I have seen this same card done for the  Philadelphia Sales Force)

 

Auto MAIL CARD    Series 305

No further information

 

special large POST CARD           Series 317

No further information

 

1917? order form POST CARD   Series 66

The Shredded Wheat Co, Niagara Falls, NY

order form for “Happy Way to Health” with picture of cookbook

(Happy way to Health © 1917 by SWCo)

I have this card

 

1924 return POST CARD Form A 33

Shredded Wheat Co, Niagara Falls, NY

(6-25-24 2M) stamped card addressed to SWCo.

acknowledgement of receipt of sample box of Triscuit

 

invitation POST CARD      Series 385

“The Home of Shredded Wheat,” Buffalo Ave, NFNY

“While at Niagara Falls/You Are Cordially Invited to visit/’The Home of Shredded Wheat'” ….. no view

I have this card

 

invitation POST CARD      Series 433

“The Home of Shredded Wheat,” Buffalo Ave, NFNY

“You Are Invited/to visit/’The Home of Shredded Wheat'” small view of factory, visitors’ hours 8-11AM, 1-4:50PM Sat 8-10:30AM

I have this card

 

Return card POST CARD Series 517

Niagara Falls, NY

addressed to company – features Triscuit

no additional information available

 

1948 American Airlines DC-6 Flying Circus POST CARD

Nabisco Shredded Wheat

A copy of Flying Circus Shredded Wheat box insert card with a postcard back: “Someone you know will enjoy this card…”

Apparently available at grocers

I have this card

 

I have a card with a 2¢ Jefferson post card with a grocer’s message which includes Shreddies, used 1946

I also have a Canadian Elizabethan 2¢ post card from Nabisco Foods Ltd. Toronto, apologizing for a scissors set being unavailable, and promising to send ASAP. Used 1958.

 

There are a number of post cards, real photo and printed, not issued by Shredded Wheat, but picturing the factory. There are, in addition, a few humorous post cards, including a Tuck card, with Shredded Wheat as the key line.

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