SHREDDED WHEAT ADVERTISING POST CARDS:
SET VIII & IX, SERIES 260 AND 276 [“VIEWS IN AND ABOUT THE HOME OF SHREDDED WHEAT], AND SET X, SERIES 290 [“THE HOME OF SHREDDED WHEAT”]
Sets VIII & IX are similar to one another in that they are multi-view cards – pictures of the interior of the Shredded Wheat factory. Set X (Series 290) is a simple view of the Shredded Wheat factory from the exterior. These cards all have divided backs. All these cards have, in addition to the Series number at the lower left, a copyright date lower right. The dates are 1912 [Series 260], 1913 [Series 276], and 1915 {Series 290]. In addition, Series 290 indicates the printer at bottom left to be Niagara Litho, Buffalo, NY. It is very possible however that Niagara Litho printed all three of these views.
This is a late beginning for divided backs. Set VIII & IX have the same type back; Set X includes a message as well as lines for the writer: “I have just visited the cleanest, finest, most hygienic food factory in the world, in which are made every day over 2,000,000 Shredded Wheat Biscuits.”
It is possible that a 1914 card exists. I would be happy to hear from anyone with any new items.
| Set VIII – Series 260 – “Views in and about The Home of Shredded Wheat” | Divided back on Series 260 | |
| Set IX – Series 276 – Views in and about “The Home of Shredded Wheat” | Divided back on Series 276 | |
| Set X – Series 290 | Divided back on Series 290 with addition of “I have just visited…” message | |
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