SHREDDED WHEAT ADVERTISING POST CARDS: SETS III & IV, SERIES 22
Sets III and IV both have an “It’s All in the Shreds” message in the upper left corner. Set III has a PMC back; Set IV has an undivided back. Here the line at the bottom of the card has changed on IVA from “Mailed from The Natural Food Conservatory. The finest and most hygienic Industrial Building in the world” to “Shredded Wheat – the cleanest and purest of all cereal foods, made in the cleanest, most hygienic food factory in the world.”
On both these cards, the inscription under the factory view is “The Home of Shredded Wheat/Niagara Falls, N.Y.”
For cards with “Greetings from Niagara Falls” in the top line, see Sets I and II. For cards with a red “It’s All in the Shreds” headline, see Set V. [This Series 22 view does not occur with a red headline.]
| IIIA – Series 22 – “It’s All in the Shreds” | Private Mailing Card back on IIIA | |
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| IVA – Series 22 – “It’s All in the Shreds’” and a change in the line at bottom | Undivided back on Set IV. | |
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