Plastic Premiums

SHREDDED WHEAT BOX INSERTS [PLASTIC PREMIUMS]

 

This is a brief description of Shredded Wheat PLASTIC BOX INSERTS, as well as other non-card items from The Shredded Wheat Company, and its successors, National Biscuit Shredded Wheat, then Nabisco Shredded Wheat, and the current Post Shredded Wheat.  We will also include the Canadian Shredded Wheat Company, now also part of Post [Kraft-General Foods]. British box inserts will be listed at a future time. The British company is now part of Nestlé.

 

While Shredded Wheat was an early entry into the field of box inserts and premiums to draw continued purchase, its efforts seem to have waned by the end of the 50’s, at least for Shredded Wheat and its variants, Spoon Size and Frosted Shredded Wheat.  With the beginnings of “The Age of Plastic,” Nabisco seems to have chosen to include this type of premium in Rice & Wheat Honeys, instead of Shredded Wheat – no doubt viewing those cereals as more kid-friendly.  In Canada and Great Britain, the same can be seen in an emphasis away from the basic Shredded Wheat product for premiums, and their more frequent inclusion in Shreddies – a product which never quite succeeded in the States, but is still very much alive in these only other countries where the original Shredded Wheat was made. 

 

We have arbitrarily decided to include only Shredded Wheat and its direct line extensions, and Shreddies, leaving other Nabisco premiums to be covered by others.  To that end, a number of LINKS are provided to other useful cereal sites.  We have further divided the Shredded Wheat box inserts into CARDS and PLASTIC PREMIUMS [the latter including some other non-card inserts – such as metal flags, pressed paper items and skill ball games].  The list below contains everything but cards that we know of.  For card and paper items included in boxes of Shredded Wheat, check out the CARDS list.

 

The sets below are listed chronologically – as best as we know.  Any further information on dates of specific sets is welcome, or of sets not yet listed here.  This is very much a “work in progress.”  Contact jwalton971@aol.com.

 

For an expanded listing of each set and some illustrations, please click on the DETAILS link at each set.

 

1947 COMPASS RING                                                   DETAILS

Nabisco Shredded Wheat

Send-away premium

 

1948 TED WILLIAMS BASEBALL RING                          DETAILS

Nabiso Shredded Wheat

Send-away premium

 

1954 RIN TIN TIN TELEVIEWER & VIEWS                      DETAILS

Nabisco Shredded Wheat

A mail-away premium offer – 24 views & viewer

 

1955 RIN-TIN-TIN RINGS                                               DETAILS

Nabisco Shredded Wheat

12 plastic rings – may have been Rice Honeys

 

1958 PRESSED PAPER TOTEMS                                   DETAILS

Nabisco Shredded Wheat

Rin-tin-tin feature

 

SKILL BALL GAMES                                                     DETAILS

Nabisco Shredded Wheat Juniors Rin-Tin-Tin

12 round bb games – features Rin-tin-tin scenes

 

SKILL BALL GAMES                                                     DETAILS

Nabisco Shredded  Wheat Juniors

6 rectangualr Sports Action Games

 

US PRESIDENTIAL PLAQUES                                       DETAILS

Nabisco Shredded Wheat

33 pressed paper plaques of U.S. Presidents

 

1959 SPOON MEN                                                         DETAILS

Nabisco Spoon-size Shredded Wheat

3 little plastic space figures that fit on the spoon

 

1959 PLASTIC ROBOT                                                  DETAILS

Nabisco Shredded Wheat Juniors

TOBOR – plastic walking toy robot

 

1959 METAL US FLAGS                                                DETAILS

Nabisco

US metal flags with tabs, Alaska, no Hawaii, with map

 

1960? METAL UN FLAGS                                              DETAILS

Nabisco

UN metal flags with tabs (83) and map

 

TEENAGE NINJA MUTANT TURTLES                             DETAILS

Canadian Shreddies

8 different rings

 

1959 ANIMAL HEAD TROPHIES                                     DETAILS

Spoon Size SW Juniors

10 animal trophy heads

 

1960’S AMERICAN HERO STATUETTES                        DETAILS

Nabisco Shredded Wheat

9 different white plastic figures

 

1960’S POCKET MONSTERS                                         DETAILS

Frosted Spoon Size Juniors

7 different plastic figures

 

1960’S POCKET MONSTERS – CANADIAN                     DETAILS

Frosted Spoon Size Juniors

7? different plastic figures

 

1960’S  GREAT PARADE OF TRANSPORTATION           DETAILS

Nabisco Shredded Wheat

39 different pieces in aluminum [ships] and bronze [land vehicles] colored plastic

 

1961 TOTEM POLE HEADS                                            DETAILS

Nabisco Spoon Size Shredded Wheat

Pencil toppers

 

1976 PUFF MOBILE ACTION RACER – CANADIAN          DETAILS

Canadian Shreddies

 

 

 

 

 

 

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