Picture Story Albums – Nursery Rhymes

Picture story albums:  nursery rhymes


Shredded Wheat box inserts up to this point, with the exception of the Alphabet cards which ended in 1929, had been largely targeted at adults.  The following cards advertised other products, or suggested reasons for using Shredded Wheat.  In 1936 or 1937, however, the company began a new strategy aimed at children with the introduction of Picture Story Albums.  There are three of these: Nursery Rhymes, Boys and Girls of All Nations, and Tony Sarg’s Animal Circus.  These were each sets of 36 cards, a cover and 35 cards to color, with instructions for assembling into an “album.”


The first set was Nursery Rhymes.  Clearly there were intended to be 36 cards in this set, but I have only been able to find 33 of them.  I would be indebted to anyone who can complete the list, and will be happy to pay $50 apiece for any card from this album not on this list. [List follows images]  Contact me at jwalton971@aol.com.




Cover, plus:

Baa Baa Black Sheep

Bye Baby Bunting

Cinderella Left Her Slipper

The Cow Jumped Over the Moon

Four and Twenty Black Birds were Baked into a Pie

The Ginger Bread Boy Ran Away

The Hare and the Tortoise had a Race

The House that Jack Built

Humpty-Dumpty Had a Great Fall

Jack and Jill Fell Down the Hill

Jack Climbs the Beanstalk

Jack Sprat

Jack the Giant Killer meets the Giant

Little Bo Peep lost her Sheep

Little Boy Blue

Little Jack Horner pulled out a Plum

Mary had a Little Lamb

The Mouse Ran Up the Clock

Old King Cole

The Old Lady lived in a Shoe

Old Mother Hubbard

Peter, Pumpkin Eater

The Pied Piper leads the Rats

Puss in Boots

Red Riding Hood and the Wolf

Robin Hood

Simple Simon

The Three Bears go Visiting

The 3 Little Pigs Built Three Little Houses

Three Men went to sea in a Tub

Twinkle Twinkle Little Star

Who Killed Cock Robin?


[list above is missing 3 card titles]


The National Biscuit Company used these cards in school promotions, and a letter to a school in 1937 indicates that these were sent out with other materials, including “The Story of Wheat.”